By Dawn Weitzel, Chamber President

It’s true. The most sought-after return on investment (ROI) of Chamber membership is sales. Yet, there’s more to membership than the bottom line. It’s important not to overlook the ROI you get from our educational programs, community enrichment activities and public policy initiatives.

Coming from a practical dollars-and-cents perspective, Chamber members can take advantage of two forms of advertising. Options include co-op advertising (Shop Local), where a fee is charged, and free marketing initiatives.

Did you know that the Chamber regularly advertises for its members through:

  • Select Chamber mailings that go out to over 5,000 people.
  • The monthly Chamber newsletter, which includes nearly 350 households, business prospects and Chamber members.
  • Posts on Facebook and Nextdoor (social network for the Elko New Market and surrounding communities).

Marketing and advertising are only one benefit of being part of our membership. Beyond financial ROI, there are more Chamber “perks” that positively impact your business.

Education: You’ll get the word out about your business through Lunch-and-Learn events. Host a session or volunteer to lead the group on a topic for which you’re an expert. Or, maybe less formal events are more your style. After Hours and Morning Brew networking events can certainly turn into an educational opportunity for your business!

Community Enrichment: The annual Christmas Tree Lighting Festival, Community Golf Tournament and Ladies’ Night Out are three events that highlight business involvement. These events showcase why Elko New Market is a great place to call home, shop, and grow a business.

Public Policy Activities: The Chamber is dedicated to helping communicate issues that impact our residential and business community. We regularly host candidate forums and organize the annual State of the City Address to obtain the latest information about City affairs, economic development efforts, and current priorities.

Relationships: Chamber gatherings aren’t just about networking — they’re about gaining friends, associates and advocates. Want to break out of the same routine while being of service to fellow business owners? Serve on a committee to interact with new people. Social and emotional returns in building meaningful, lasting relationships can prove to be more beneficial than any financial gains.

Visibility: While businesses tend to focus a great deal of time, money, and energy in the cyber world, nothing sells your business better than face-to-face interactions. Chamber events and community activities get you into the physical world and away from cyberspace. Customers are more likely to choose your products and services when they recognize your involvement at non-transactional functions. The Chamber’s website features a calendar with dozens of opportunities to participate. You can also submit business events via the website.

Sponsorships: The Chamber offers sponsorship opportunities at several community-oriented events, including the: Annual Golf Tournament, Ladies’ Night Out, Point of Impact Presentation, educational series, and the Christmas Tree Lighting Festival. At several of these events, members can set up exhibit tables, provide services, or contribute prizes, food, and beverages.

And there you have it!

Not only can your Chamber membership positively impact a business’s bottom line, but it also contributes to the Elko New Market Chamber of Commerce’s goal of building community vitality in Elko New Market.


Photo: Sharon McCutcheon on Unsplash